hello, hola, wosson?
I’m a Senior Creative Lead & copywriter who makes impactful creative work that makes a difference in the world.
I’ve spent the last 9 years at what3words; a novel tech startup that’s changing the way people talk about location. Building a brand from scratch into a household name used by millions is my proudest achievement.
I’m searching for my next creative home from the wild beaches of West Cornwall. Oh, y hablo español.
Super powers
I specialise in translating complex ideas into simple, human-friendly communication
I love to make; from shooting interviews in the corner of the office, to billboards on the rainy Yorkshire moors, I’ll always get stuck in
I think strategically about the purpose of every piece of work, and I ask a lot of questions!
I’m experienced in performance marketing and creative testing, and love a wildcard option
I’ve made creative work for numerous global markets and in more languages than most people can name
AWARDS
Inside Out Awards, Impact on the Overall Business / 2023 for Creativity Beats the Odds
Inside Out Awards, Best In-house Creative Studio / 2022 for what3words
Cannes Innovation Lions Shortlist / 2019 for what3words Voice
D&AD Wood Pencil / 2019 Use of Emerging Technology 2019 for The Reindeer Tribe Airbnb
D&AD New Blood Judge / 2016
D&AD New Blood Pencil / 2014
SheSays Young and Awesome / 2014
Endorsements
Ivan Pols, CCO, what3words
Maddie has helped us tell the what3words story with craft, passion, skill, argument, humour, learning, listening and Making New Mistakes. She's a systems thinker, a great script writer and director, works across every channel (seriously, we've done them all), and passionate about her craft.
I can't express our thanks enough to a colleague and brand builder who has treated what3words like her very own. When she started people looked at us like we were speaking in tongues, now strangers recite her explainer copy as if it was their own. We've travelled the world together, she's created wonderful films about our users and ourselves, and helped tell the story of a geolocation technology company like no one would ever think possible.
Chris Sheldrick, Co-founder and CEO, what3words
Maddie is a superb creative in every respect. We worked together for the best part of a decade across the globe, and her energy and quality of output was consistently at the highest level throughout the entire time. Maddie embodies the desirable versatility a team would want in a creative lead - the ability to take a vague brief and turn it into something with character, on-brand, bringing individuality and purpose; yet she still has the deft touch to refine a brief which has been through a series of multi-stakeholder edits, finding the balance to keep everyone bought into the creative vision, and preserve the pizazz that made the first draft special. I would strongly recommend her and she would be where I would turn for any creative needs for something special.
CONTACT
maddietaylor87@gmail.com