UK Campaign for Philips Sonicare with art director Alexa Craner. Sonicare users are always desperate to tell everyone how great their mouths feel (genuinely, the account team on this all have Sonicare toothbrushes and never shut up about them, even in the bar), but they just can't find the right words to describe the feeling. So we sought out people with amazing mouth talents to translate the feeling into something joyful we can all understand.